About Shubhalok

Merck. J&J. TCS.
25 years. One conviction:
business is human.

From vaccine strategy at Merck to a $300M+ practice at TCS, my career spans pharma, biotech, life sciences, and digital transformation โ€” always in pursuit of the same truth: the best strategy keeps the human at the center.

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Former TCS CXO
Podcast Host

My Story

My career began at Merck, where I spent five years as General Manager of Vaccine Operations across Japan, Australia, and India. I signed a landmark $9B HPV vaccine agreement with CSL and built the market entry strategy that established Merck's India subsidiary in 2005.

From there, seven years at Johnson & Johnson โ€” first leading global marketing for the Simponiยฎ immunology franchise (which achieved $1B+ in annual revenue), then as VP of Business Development and APAC Board Member for Lifescan, directing digital strategy for a $4B diabetes business and vetting 60+ partnership and M&A targets.

I also co-founded NayaDerm, a dermatology biotech, where I secured Japan IP/pharma partnerships and led a $10M Series A. Concurrently, I served as CMO at Therakos โ€” a $200M oncology business โ€” driving 15% international growth and playing a key role in a $1.3B acquisition by Mallinckrodt.

At Tata Consultancy Services, I became CXO and Senior Managing Director โ€” building a $300M+ global practice, generating $500M+ in pipeline, and leading landmark engagements: a $100M J&J platform transformation, a $100M Cigna program, and a $35M Jaguar Land Rover GTM that won the 2024 TCS INNOVISTA Design Honor Award.

Today, through Tin Taal Advisory, I bring that same rigor to founder-led organizations โ€” building AI-assisted GTM systems that scale revenue. I also host HUMANity in the Age of AI, a podcast exploring the irreplaceable human elements of leadership, marketing, and CX in an AI-driven world.

Outside of work, I am a classically trained tabla player and active performer with Ganges Delta Blues, and the founder of Voices with Hands Foundation, supporting deaf communities in Colombia.

Career Journey

Apr 2025 โ€“ PresentCurrent

Founder & Principal

Tin Taal Advisory & Leadership โ€” King of Prussia, PA

Enabling founder-led organizations to scale revenue via AI-assisted GTM systems. Developing SMB founder interview podcast. Applying 25 years of enterprise growth leadership to the businesses that need it most.

Nov 2018 โ€“ Jan 20256 Years

CXO / Senior Managing Director, XTG / TCS Interactive

Tata Consultancy Services โ€” King of Prussia, PA

Built $300M+ global practice and $500M+ pipeline. Led $100M J&J platform deal, $100M Cigna transformation, and $35M Jaguar Land Rover GTM program. Launched SYMPHONY, an AI-powered content transformation accelerator. Led global teams across US, Europe, and India.

Jan 2013 โ€“ Dec 2017

CEO & Co-Founder

NayaDerm, LLC โ€” Philadelphia, PA

Co-founded dermatology biotech. Secured Japan IP/pharma partnerships and led $10M Series A fundraising round.

Oct 2014 โ€“ Sep 2015

CMO & VP Global Customer Operations

Therakos, Inc. โ€” West Chester, PA

Led $200M oncology and medical device business. Drove 15% international revenue growth. Key executive in $1.3B acquisition by Mallinckrodt.

Oct 2012 โ€“ Oct 2014

Head of Business Development

Accunostics Ltd. โ€” Forres, UK

Led BD and licensing strategy for SMBG diagnostic platform. Secured out-licensing deal with J&J/Lifescan.

Apr 2008 โ€“ Jul 2012

VP Business Development & Sales / APAC Board Member

Johnson & Johnson / Lifescan โ€” Chesterbrook, PA

Directed digital strategy for $4B diabetes franchise. APAC Board Member. Vetted 60+ partnerships and M&A targets across Asia-Pacific.

Apr 2005 โ€“ Mar 2008

Director Respiratory Marketing & Global Marketing Leader, Simponiยฎ

Johnson & Johnson Bio

Co-Therapeutic Area Head for 8 Phase Iโ€“II candidates. Directed Phase III strategy for Simponiยฎ immunology franchise, which went on to achieve $1B+ annual revenue.

Nov 2000 โ€“ Mar 2005

GM Vaccine Operations Japan, Australia & India Strategy

Merck & Co.

Managed $100M revenue business. Signed landmark $9B HPV vaccine agreement with CSL. Architected India 10-year market entry plan and established the India subsidiary in 2005.

Recognition & Awards

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2024HotTopics Global Top 100 Chief Experience Officers
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2024Everest "Leader of the Year" โ€” Life Sciences Digital, Data & Analytics
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2024Adobe Experience Maker Award
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2024TCS INNOVISTA Design Honor Award โ€” JLR GTM Dealer Transformation
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PriorMMM Top 100 โ€” Top 10 Design Award

Areas of Expertise

Marketing Strategy

  • B2B Demand Generation
  • Brand Positioning
  • Go-to-Market Strategy
  • Content Marketing
  • Account-Based Marketing

Customer Experience

  • CX Transformation
  • Journey Mapping
  • Voice of the Customer
  • Service Design
  • NPS & CX Metrics

MarTech & Digital

  • MarTech Stack Design
  • Marketing Automation
  • Analytics & Attribution
  • AI in Marketing
  • Digital Transformation

Leadership

  • Fractional CMO
  • Executive Coaching
  • Global Team Leadership
  • Agency Management
  • Thought Leadership

Industry Experience

Deep domain knowledge across sectors where CX and brand differentiation matter most.

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Life Sciences & Healthcare

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Retail & Consumer

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Automotive

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B2B Technology

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Financial Services

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Professional Services

Education

MBA, Marketing

Boston University, Questrom School of Business

Strategic career advisor to current Questrom MBA students

BA, Economics

University of Michigan

Community & Personal

๐ŸคFounder, Voices with Hands Foundation โ€” deaf community initiative in Colombia
โœ๏ธTenth Presbyterian Church โ€” Mercy Commission & Global Missions; 6 mission trips to Colombia
๐ŸฅClassically trained tabla (Indian percussion) player โ€” active performer with Ganges Delta Blues (2025โ€“2026)
๐ŸŽ“Strategic career advisor, Boston University Questrom School of Business MBA program

Let's Build Something Together

Whether you need fractional marketing leadership, an executive coach, or a podcast guest who has seen marketing from both sides โ€” I'm here.